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111 million people are vulnerable to fumes emanating from the inefficient burning of firewood and other solid fuels.


4.3 Million deaths per year are caused by indoor air pollution associated with burning firewood.


Low-income families spend as much as 40% of their total household income on hazardous solid fuels.


1 Billion tons of CO2 is produced each year as a result of inefficient cooking.

Problem Statement

40% of Pakistan’s 200 million population lives in off-grid areas; these communities are spread across roughly 50,000 villages and they primarily depend on firewood and dung cakes for their domestic energy needs. Each family of 6 uses approximately 10 kilograms of firewood for their domestic cooking needs every day, releasing approximately 18 kilograms of Co2, 12.6 kilograms of methane in the air. Currently we use 26 million cubic meters of forest every year for our domestic energy needs. Problems associated with this consumption includes deforestation, rising costs of firewood against depreciating supply, respiratory health issues leading to innumerable deaths and climate change.

Jaan Pakistan

Pakistan has the highest rates of deforestation in Asia and our total forest cover (2.4% - 5%) is rapidly decreasing by 47,000 hectares every year. According to experts, Pakistan’s diminishing forest covers will entirely deplete by 2025. Apart from endangering several tree and animal species, heavy deforestation in the north has also accentuated the impact of floods (including the catastrophic 2010 floods that displaced 20 million people across Pakistan). In winter months, when firewood consumption more than doubles across Pakistan’s northern areas, households spend anywhere between 25 to 50 percent of their monthly income on acquiring firewood, leaving little to spend on other essential items such as health and education.

According to WHO, death due to inefficient fuel combustion indoors and exposure to black carbon from traditional cookstoves is the second most leading causing of death. Approximately 4.3 Million people die prematurely each year from Chronic Obstructive Pulmonary Disease (COPD), stroke, cancer and other Acute Respiratory Infections (ARIs) associated with small soot particles that can penetrate deep into the lungs. More than 50% of premature deaths of children under the age of 5 are caused by soot particles and black carbon inhaled from the inefficient combustion of solid fuel indoors. The heavy usage of solid fuels in traditional cookstoves and open fires in the homes introduces a range of harmful pollutants such as black carbon, soot particles and carbon monoxide.

Even the use of firewood in North Pakistan intensifies the regional climate impacts as black carbon falls on white snow and ice decreases its reflectiveness which contributes significantly to the melting of glaciers. This in turn can lead to a disruption in annual monsoon cycles and further exacerbate the devastation caused by floods.


Pakistan is blessed with an abundance of sunlight. On average, communities across Pakistan receive 230 days of pure, unadulterated sunlight. In certain other parts, this number is significantly higher. Our products can reduce firewood usage between 60% - 75% and harmful black carbon emissions by 80% - 95%.

Our Goals

Our clean cookstove products provide a sustainable solution through a scalable business model to reduce the current usage of firewood and solid fuels by half for all our customers. Here’s how;

Goal # 1

Bring our clean cookstove movement to millions of people across Pakistan through baseline surveys

Goal # 2

Develop awareness and a behavior change campaign to facilitate the use of our products.

Goal # 3

Evolve our clean cookstove using a human centric design approach.